Launches - product & branding

For those special events where a new product or brand requires the razzmatazz of an exciting and stimulating launch, and where your guests need to become cognisant with the benefits of your innovation and message. Then a tailored presentation sprinkled with humour, excelling scripting and acting, fabulous props and lighting to create a superb platform for the spectacular release of your latest innovation.

Purpose Built Communications (PBC) transforms your brand or product message into a story and creates emotional connections that will inspire your audience. The outcome - your truly unique and personalized message with be empowered with long lasting impact. It is an innovative, entertaining brand experience your guests will not forget!

As wonderful as an ‘act’ can be at your launch, why not personalise your entertainment to promote your brand or product. Why provide a musical act when you can have a piece of theatre that will connect your audience to your message. PBC is not a regurgitated piece of entertainment. PBC tells a “story”. It is a tailor written, one-off script penned by a professional writer, developed and rehearsed with a theatre director and stage actors ready to perform for your event.

Society today values experience, notably the Generation Y demographic. PBC allows the audience to ‘experience’ the message thus engaging all sectors of the market. It’s an innovative tool to communicate and support your very important brand or product message.

Runge Limited “Exactoman”
“We would like to thank Purpose Built Communications for your assistance with our recent product launch….. We were very impressed by your level of professionalism and of course by the creative writing which allowed us to provide an experience that our delegates will not forget.  Thank you for providing actors, direction and a fantastic script. Your team was very easy to work with and Pete (Runge employee) enjoyed the coaching and the opportunity to participate.” 
XPAC Symposium 2005.  Linda Young. Runge Ltd. Brisbane 2005